Synergy Fuel Technology
ExxonMobil created a new line of fuel, called Synergy Fuel Technology, that features dual detergents and an additive package with seven ingredients designed to remove intake valve deposits, which improves fuel mileage. The Synergy signature was developed to specifically brand the products and services of Esso, Exxon and Mobil. Interbrand Design Forum was hired to develop the branding for Synergy Fuel Technology.

My Part
While working at Interbrand Design Forum, I was brought into this project to sketch ideations of the logomark. After presenting 10 different refined ideas to the client, they chose my logomark along with 4 others to be further developed in the next phase of design. The final logomark is a refinement of my initial sketch, and was used on-site at Exxon gas stations nationwide